Branding Through Furniture: Enhancing Company Identity

Branding Through Furniture: Enhancing Company Identity

Integrating branding into furniture design is a strategic and artistic choice that enhances a brand's presence. In this article, we unpack the ways your company can subtly express its identity, values, and culture through carefully selected or custom-designed furniture without obvious logo displays.

Subtle Integration

The key to effective branding in furniture lies in subtlety. Incorporating company colours doesn't mean overwhelming applications. Introducing nods to brand colours through small, impactful touches—such as the frames of chairs and select wood pieces can significantly enhance the branding impact without being overbearing. Similarly, aligning furniture style with your brand’s identity— using Scandinavian designs for a Scandinavian brand for example—can deepen the connection between your brand and its physical presentation.

Sustainable and Adaptable Choices

Sustainability is an increasingly important aspect of furniture design. Selecting furniture with high sustainability credentials can help to promote your company’s environmental values, showcasing a commitment to making a positive impact. Opting for furniture that incorporates easy-to-update elements, like zip covers, can refresh your brand’s look without the environmental impact of purchasing new items. These adaptable features allow for an easy transformation of new branding changes, making them practical and environmentally friendly.

The Right Balance

Incorporating branding into your workplace design needs a balanced approach. Using natural colours alongside company colours can subtly tie the environment back to your brand without making it feel like a billboard. For example, if your logo includes browns, choosing wood flooring in a similar shade can seamlessly integrate your brand identity into the space.

Furniture in the workplace does more than fill a room. It is a powerful tool for reinforcing brand identity, educating clients about your brand values, and creating a memorable user experience. By focusing on sustainability, adaptability, and subtlety, you can craft a space that looks good and compellingly tells your brand's story.

Explore our projects with Joseph Joseph and Publicis Sapient to discover how strategic branding in furniture can elevate your space.